CRM performances accented with the implementation of e-commerce technology

Bargaining strategy formulation with CRM for an e-commerce agent

The growth of electronic commerce has created the need of automated bargaining agents for improving the efficiency of online transactions. From the perspective of customer relationship marketing (CRM), establishing and maintaining the best possible relationship with valuable customers is a good way to survive in the competitive global market. In order to retain valuable customers, high share cu...

Agent Technology in Modelling E-commerce Processes; Sample Implementation

It is often claimed, that intelligent agents are to play an important role in bringing intelligence to the networked world of information. While these claims resurface continually since at least 1994, they do not seem to be substantiated through the development and implementation of large scale agent systems (in terms of both types and sheer number of agents co-existing in the system). While th...

Data Mining in E-Commerce: A CRM Platform

Data is considered as a basic form of information that needs collection, management, mining and interpretation to create knowledge. Modern e-commerce is also vigorously developing that makes resources and services on the internet richly colorful. At the same time there are lots of fraudulent situations happening with people coming closer to the ecommerce system. This is an era where e-commerce ...

Implementation Issues for E-Commerce

From Clicks to Bricks: CRM Lessons from E-commerce

E-commerce allows a level of closeness in customer-to-store interaction that is far greater than imaginable in the physical world, leading to unprecedented data collection, especially about the ‘process of shopping’. The desire to understand individual customer’s behavior and psychology at a deeper level by mining this data has led to significant advances in on-line customer relationship manage...